9:41
For You
Following
Sponsored
991K
3456
1256
AMAZON
Bringing Prime shopping to Meta
See process in Figma Slides
9:41
For You
Following
Sponsored
991K
3456
1256
AMAZON
Bringing Prime shopping to Meta
See process in Figma Slides
AMAZON
Bringing Prime Shopping to Meta
See process in Figma Slides
What if shoppers can use their Prime benefits on social media where they discover products serendipitously?
Amazon and Meta partnered up to bring the convenience and trust of Prime shopping directly onto Instagram and Facebook ads.
I led the design of Amazon's first social commerce experience from 0 to 1, working across two teams at Amazon and Meta ads team to launch an end-to-end shopping experience that reached millions of shoppers, later scaled to TikTok and beyond.
What if shoppers can use their Prime benefits on social media where they discover products serendipitously?
Amazon and Meta partnered up to bring the convenience and trust of Prime shopping directly onto Instagram and Facebook ads.
I led the design of Amazon's first social commerce experience from 0 to 1, working across two teams at Amazon and Meta ads team to launch an end-to-end shopping experience that reached millions of shoppers, later scaled to TikTok and beyond.
ROLE
ROLE
Lead UX Designer
Lead UX Designer
PLATFORMS
PLATFORMS
iOS & Android
iOS & Android
YEAR
YEAR
2023-2025
2023-2025
CONTRIBUTIONS
CONTRIBUTIONS
UX, Interaction Design
UX, Interaction Design
FEATURED PRESS
FEATURED PRESS
CHALLENGE
CHALLENGE
Shoppers discover new products on social media, then come to Amazon to purchase. And buying directly from unfamiliar brands raises concerns about shipping and returns, making it difficult to complete the purchase in-app.
Shoppers discover new products on social media, then come to Amazon to purchase. And buying directly from unfamiliar brands raises concerns about shipping and returns, making it difficult to complete the purchase in-app.
Our hypothesis: by extending Prime benefits and Amazon's trusted checkout into Meta's discovery surfaces for Amazon products and merchants offering Prime, we could bridge the moment of inspiration and purchases.
Our hypothesis: by extending Prime benefits and Amazon's trusted checkout into Meta's discovery surfaces for Amazon products and merchants offering Prime, we could bridge the moment of inspiration and purchases.
"I come to Amazon when I know exactly what I want"
"I come to Amazon when I know exactly what I want"
Shopper
Shopper
APPROACH
APPROACH
Build an end-to-end in-app shopping experience that's as easy and convenient as shopping on Amazon.com. This meant paving a seamless path for the full shopping journey - from new ad formats to product pages, checkout, and post-purchase for Prime and non-Prime members.
To keep the experience cohesive across 15+ scenarios, we focused on three design goals:
Provide trust signals like Prime eligibility and delivery estimates at the moment of discovery.
Make clear who's selling and who's supporting the order at every touchpoint.
Deliver long-term value by optimizing account linking, which unlocks personalized recommendations and one-tap checkout.
Build an end-to-end in-app shopping experience that's as easy and convenient as shopping on Amazon.com. This meant paving a seamless path for the full shopping journey - from new ad formats to product pages, checkout, and post-purchase for Prime and non-Prime members.
To keep the experience cohesive across 15+ scenarios, we focused on three design goals:
Provide trust signals like Prime eligibility and delivery estimates at the moment of discovery.
Make clear who's selling and who's supporting the order at every touchpoint.
Deliver long-term value by optimizing account linking, which unlocks personalized recommendations and one-tap checkout.
See complete project breakdown in Figma Slides.
Continue to Figma
IMPACT
Speed to market
Launched Amazon retail in under 3 months, followed by Buy with Prime merchants 3 months later.
Design pattern
Established a custom ad format that adapts to Prime and non-Prime members.
Collaboration model
Defined the cross-company design review process between Amazon and Meta.
Platform expansion
Extended the experience to TikTok and new ad formats such as Stories, product carousel, and influencer collections.
IMPACT
Speed to market
Launched Amazon retail in under 3 months, followed by Buy with Prime merchants 3 months later.
Design pattern
Established a custom ad format that adapts to Prime and non-Prime members.
Collaboration model
Defined the cross-company design review process between Amazon and Meta.
Platform expansion
Extended the experience to TikTok and new ad formats such as Stories, product carousel, and influencer collections.
See complete project breakdown in Figma Slides.
Continue to Figma
